The New Independents

A massive change is taking place in American society, driven by an increasing number of adults living independent lives. Brands and retailers who fail to recognize the significance and implications of this change risk ignoring or even alienating half the U.S. population with a spending power of more than $500 billion dollars.1

1Kantar Retail ShopperScape 2015: Single-person households ages 35-54 spent more than $567 billion on goods and services in 2014.

Shopping in the Flow

Technology has changed the way people shop, and it will continue to evolve as new technology emerges.TPN fielded proprietary research in the summer of 2016 to get an understanding of what shoppers think about 14 existing and emerging technologies that integrate shopping. The results of the research, combined with the analysis of agency experts, have set a strategic path for brands as they build or integrate technology into their shopper marketing plans.